Turning the tables: Women take control of Valentine’s dating
- 1 in 4 men fail to book their Valentine’s Day restaurant due to leaving it too late²
- 38% of women resort to booking the romantic meal themselves on Valentine’s Day²
- Londoners are the region most likely to book more than two months in advance²
- The earliest Valentine’s Day booking for 2016 was a year in advance¹
- OpenTable releases top 10 romantic restaurants in London, Manchester, Birmingham, Glasgow and Edinburgh
London, 2 February 2016… New data from OpenTable, the world’s leading restaurant booking service, has revealed that Brits will need to get a move on this Valentine’s Day if they’re planning to win the heart of their loved one with a romantic meal. With restaurant bookings rising up to 119% on Valentine’s Day compared to an average day, and OpenTable’s earliest 2016 booking made a year in advance, those that aren’t quick off the mark may find themselves queueing in the cold.
With continuing strong demand for Valentine’s Day, Brits are sitting on a romantic time bomb when it comes to leaving their reservation to the last minute. And the stakes are high with two thirds of women in favour of a romantic meal over a bouquet of flowers on this special day.
Despite this fact, 1 in 4 men (26%) admit failing to book their Valentine’s Day restaurant due to leaving it too late. As a result, a growing number of dissatisfied ladies are taking care of the details with research showing more than 38% of women make the booking themselves. Although this modern approach still leaves most men footing the bill with only 1 in 10 women being happy to pick up the tab.
Londoners, the nation’s foodie capital, are drawing the shortest straw with the region being most likely to book more than two months in advance.
Further insight into the nation’s V-Day dining habits shows that 1 in 10 reservations were for tables of more than two, a sign of the rising popularity in anti-Valentine’s Day group celebrations. The research also revealed that 90% of diners were first time visitors to the restaurant they booked. Brits appear to play it safe when choosing the cuisine. Italian food comes in as the top choice for diners on Valentine’s Day (14%), next up are UK favourites Chinese (12%) and Indian (9%).
Mike Xenakis, Managing Director at OpenTable, comments, “Valentine’s Day is one of the most popular times of the year for dining and it’s easy to be caught off guard when it comes to booking your restaurant of choice. With our earliest reservations starting a year in advance, we’ve tried to take the pain out of booking by compiling a lists of the most romantic restaurants in the UK, to ensure you don’t miss the boat.”
To help you decide where to take your Valentine, the restaurant experts at OpenTable have rounded up the top 10 most romantic restaurants in London, Edinburgh, Glasgow, Manchester and Birmingham, based on diner feedback:
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For more information or to talk to an OpenTable spokesperson please contact:
email@example.com / 020 7291 3030
firstname.lastname@example.org / 020 7291 3041
- OpenTable data based on Valentine’s Day 2015
- OpenTable propriety data. OpenTable surveyed 2,000 UK residents between 7th January – 11th January 2016
- OpenTable Valentine’s survey of 2,000 adults was carried out by OnePoll between 3rd February and 5th February 2014
OpenTable, part of The Priceline Group (NASDAQ: PCLN), is the world’s leading provider of online restaurant reservations, seating more than 17 million diners per month via online bookings across more than 33,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back. The OpenTable service enables diners to see which restaurants have available tables, select a restaurant based on verified diner reviews, menus, and other helpful information, and easily book a reservation. In addition to the company’s website and mobile apps, OpenTable powers online reservations for nearly 600 partners, including many of the Internet’s most popular global and local brands. For restaurants, the OpenTable hospitality solutions enable them to manage their reservation book, streamline their operations, and enhance their service levels. Since its inception in 1998, OpenTable has seated more than 940 million diners around the world. OpenTable is headquartered in San Francisco and available throughout the United States, as well as in Canada, Germany, Japan, Mexico, and the UK.