The Weight is Over

Half of Brits fail their New Year diet by 14th January

  • 80% are currently on a New Year diet
  • 1 in 7 Brits go on a New Year diet due to comments friends and family have made about weight
  • Almost half (45%) will have failed their New Year diet by 14th January, despite planning to diet for 3.5 months on average
  • Brits are most likely to be tempted away from their diets by chocolate treats

London, 13th January 2016… Facing the reality of a New Year diet is never an appetising prospect, however, according to a new study by OpenTable, it seems that Brits are finally embracing the tide of national apathy to banishing the holiday pounds.

Despite over 80% of Brits admitting to taking up the gauntlet of a diet this month, it would seem the misery is finally getting to us, with a third (36%) stating they would rather cut back on the Christmas trimmings to avoid a New Year diet.

And the findings show that this could be a necessary alternative, as we’re most likely to fail at our post-Christmas diets by the 14th January, a long way short of the average 3.5 months most intend to stick to it.

In spite of the soaring popularity of Veganuary, this is in fact the diet we are most likely to fail at as a nation (32%). This may be due in part to our insatiable appetite for chocolatey treats, with 50% admitting this is the thing most likely to derail New Year diet plans.

It seems that all that time spent with the family is not only getting to our sanity but also our waistlines, with 1 in 7 (13%) admitting to going on a New Year diet because of comments made about weight by friends and family. As a result, almost 45% of us would consider throwing away those Christmas treats in order to stick to a New Year diet.

Mike Xenakis, Managing Director at OpenTable, comments, “We have seen restaurants across the UK offering a plethora of healthy dishes to help those diners that want to stick to their New Year diet resolutions. But for those that choose to indulge in a little more retox than detox, especially after the 14th January, OpenTable has a wide range of restaurant choices to suit all dietary requirements, including for those chocoholics out there.“

For those looking to ditch the diet and indulge in some chocolate treats, the restaurant experts at OpenTable have pulled together a list of some of the most indulgent chocolate dishes in the UK:

1 Chocolate indulgence afternoon tea Flemings Hotel
2 Yorkshire pudding filled with white chocolate mash, rare seared Christmas spiced beef and cacao red wine jus Rabot 1745
3 Salted Chocolate Caramel Tart Pizza East
4 Benevento sundae – coffee, hazelnut and chocolate gelato with chocolate sauce and cream Vico
5 Tarte flambée, caramelised banana & chocolate Bellanger
6 64% hot chocolate moelleux, tonka bean ice cream Social Wine and Tapas
7 Warm flourless chocolate cake with cherries, kirsch and Chantilly cream The Ivy Café
8 Polpo Flip cocktail, Kraken rum shaken with chilli syrup and dark chocolate Mole Taco Bar


—- ENDS —-

For more information or to talk to an OpenTable spokesperson please contact: / 020 7291 3030 / 020 7291 3041



  1. OpenTable proprietary data. OpenTable surveyed 2,000 UK residents between 7th – 11th January 2016

About OpenTable:

OpenTable, part of The Priceline Group (NASDAQ: PCLN), is the world’s leading provider of online restaurant reservations, seating more than 17 million diners per month via online bookings across more than 33,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back. The OpenTable service enables diners to see which restaurants have available tables, select a restaurant based on verified diner reviews, menus, and other helpful information, and easily book a reservation. In addition to the company’s website and mobile apps, OpenTable powers online reservations for nearly 600 partners, including many of the Internet’s most popular global and local brands. For restaurants, the OpenTable hospitality solutions enable them to manage their reservation book, streamline their operations, and enhance their service levels. Since its inception in 1998, OpenTable has seated more than 940 million diners around the world.  OpenTable is headquartered in San Francisco and available throughout the United States, as well as in Canada, Germany, Japan, Mexico, and the UK.