The UK’s leading online restaurant booking service is celebrating the launch of its new ad campaign by offering the chance to win a meal out in London every week for a year
OpenTable has just released its first ever TV advertising campaign, ‘being choosy just got easy’ and is celebrating by offering one foodie the ultimate prize: a dinner for two in London every week for a year – that’s 52 meals in restaurants of the winner’s choice across the capital. With thousands of restaurants on OpenTable, the winner could be dining at an iconic rooftop restaurant one week and a quirky new underground venuethe next. By the end of the year the winner will be an expert on dining in the capital!
To be in with a chance to win, diners just need to download the free OpenTable app, make a booking and dine before 14th September 2014. Diners who already have the app can skip a step and simply book on the app and dine before 14th September 2014.
The new TV advertising campaign demonstrates the ease of using the OpenTable app to discover, research and instantly make a confirmed restaurant booking, with the strapline, “being choosy just got easy”. The three different executions reveal the simplicity of making an online booking by focusing on the app’s features in different settings. The first spot shows a booking being made at a pub for a restaurant nearby, the second reveals a booking being made during a dull meeting and the third shows a couple planning a quality meal out together. If you haven’t seen the ads, check them out on OpenTable’s YouTube channel
As we reflect on a year of world-class dining, toptable, the leading consumer destination site for restaurant bookings in the UK, along with its parent company, OpenTable (NASDAQ: OPEN), are pleased to announce the 2013 annual Diners’ Choice award winners for the Top 100 Best Restaurants in the UK and highlight the top 10 honourees. The awards represent the combined opinions of more than 340,000 reviews submitted in the last year by verified toptable diners for approximately 4,000 restaurants across the UK.
London’s critically acclaimed Restaurant Gordon Ramsay led by Clare Smyth MBE was named Best Restaurant in the UK by toptable diners. The Chelsea institution is well known for its faultless service and sublime food (winning the toptable Diners’ Choice Award for Best Service in October of this year). Petrus, another critically acclaimed Gordon Ramsay restaurant ranked third. Chef Heston Blumenthal also secured two spots in the top five with his widely acclaimed The Fat Duck placing second, and Dinner by Heston Blumenthal at the Mandarin Oriental Park Lane ranking fifth.
Establishments in Manchester, Cheshire, Birmingham and East Sussex all made the top 10. These fine eateries include Cheshire’s Manhattan style steak house and cocktail bar, Upstairs at the Grill; Aumbry, a converted cottage in the village of Prestwich, Manchester; family-run Carters of Birmingham; and Wild Mushroom, modern English cuisine in a converted farmhouse in East Sussex.
The Top 10 Best Restaurants in the UK, in rank order, include:
“The restaurants on the top 100 list take every opportunity to deliver a superb dining experience and represent a collection of wonderfully diverse restaurants across the UK,” said toptable Head of Restaurant Relations, Lucy Taylor. “These restaurants are consistently getting it right on every level, from first-rate ambience and service to wine lists and dishes that rarely fail to impress.”
Standing out in a highly competitive field of exceptional chefs and restaurateurs, half of the complete list of winning restaurants are located in London. Scotland claims nine winning restaurants, Followed by Manchester and Birmingham with six and four respectively. British was the most popular cuisine on the list, accounting for nearly 30%, followed by French (24%) and modern European (16%), however an eclectic array of cuisines are represented including Indian, Argentinean, Italian and Chinese.
The annual Diners’ Choice Awards for the Top 100 Best Restaurants in the UK are generated from more than 340,000 reviews collected from verified toptable diners between 14th November 2012 and 15th November 2013. All restaurants with a minimum number of qualifying reviews were included for consideration. Qualifying restaurants were then sorted according to a score calculated from each restaurant’s average rating in the “overall” category along with that restaurant’s rating relative to others in the same metropolitan area and the average number of restaurants reviewed by diners who reviewed that restaurant.
Diners may also read more about the Diners’ Choice Awards for the Top 100 Best Restaurants in the UK by visiting the toptable blog, The Dish.
About toptable Reviews
The toptable reviews program helps diners find restaurants that best fit their dining occasions. Diners who recently honoured a toptable reservation are invited via email to submit restaurant feedback using an online form. Visitors to toptable can access reviews for thousands of toptable restaurant partners across the UK. The toptable reviews program has generated more than 2.5 million reviews by verified diners in the UK establishing toptable as one of the largest and most trusted sources for restaurant reviews.
About toptable by OpenTable
With approximately 4,000 bookable restaurants, toptable is the leading consumer destination site for bookings in the UK, owned and operated by OpenTable. OpenTable is the world’s leading provider of online restaurant reservations, seating more than 12 million diners per month via online bookings across more than 30,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalised hospitality to keep guests coming back. The OpenTable service enables diners to see which restaurants have available tables, select a restaurant based on verified diner reviews, menus and other helpful information, and easily book a reservation. In addition to the company’s website and mobile apps, OpenTable powers online reservations for nearly 600 partners, including many of the Internet’s most popular global and local brands. For restaurants, the OpenTable hospitality solutions enable them to manage their reservation book, streamline their operations and enhance their service levels. Since its inception in 1998, OpenTable has seated more than 530 million diners around the world. The Company is headquartered in San Francisco, California, and the OpenTable service is available throughout the United States, as well as in Canada, Germany, Japan, Mexico and the UK. More information is available on http://press.toptable.com.