Brits fork out one quarter of their annual income dining out
– The average Brit is spending more than £4,100 a year on dining out
– Brits eat out on average 1.5 times a week, spending up to £53 per meal
– More than 50% of Brits spend the majority of their income on food (58%)
– The people of Southampton and Liverpool are the ones who enjoy dining out the most
– Women prefer to dine out more than men
London, 18 August 2015… OpenTable, the world’s leading online restaurant booking service, today reveals that eating out has become a regular habit for the majority of Brits. The new research also shows that Brits are potentially spending up to one quarter of their annual income on dining out each year.
The UK wide study revealed that on average Brits eat out 1.5 times a week, spending up to £53 per meal.1 This equates to a potential £4,166 a year on dining out, almost one quarter of the average annual income.2
In addition the research showed that more than half of Brits spend the majority of their income on food (58%), over going out, buying clothes, leisure activities and family.
The study delved further into the attitudes towards dining from a generational perspective and found that, while over 55s earn on average 30% more than 18-24 year olds, 18-24 year olds actually eat out twice as much as the over 55s .
It appears the older generation (35+) value quality over quantity when it comes to dining, as more than half (57%) of over 35s would rather have one expensive meal than dine out cheaply three times. In contrast, the majority (71%) of younger diners prefer to eat out cheaply and more often, rather than hold out for one lavish meal.
Topping the leader board of most frequent diners were the people of Portsmouth, who eat out on average 2.23 times a week, more than any other city in the UK. Those that eat out least are the residents of Aberdeen and Aberystwyth, who both visit restaurants less than once a week. It appears however that it is the citizens of Southampton and Liverpool who actually enjoy dining out the most, with 87% of both cities choosing this over having a meal at home.
Finally, it appears the way to a woman’s heart is through her stomach as the study shows women prefer to dine out more than men, with 34% of women admitting they would rather enjoy the experience of eating out at a restaurant, compared to 29% of men.
Mike Xenakis, managing director at OpenTable, comments ‘It is no surprise to discover that Brits are spending a healthy amount of their income on dining out. With the diverse quality and variety of food in the UK, there is more culinary choice for diners than ever before. Whilst London continues to hold the reputation as the country’s culinary capital, we are seeing more and more award winning restaurants opening in the regions, giving a larger percentage of the population access to world class dining.’
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- OpenTable proprietary data. OpenTable surveyed 2,000 UK residents between 10th – 15th June 2015
- Based on an average annual income of £23,037 and a take home of £18,752 according to the OpenTable survey of 2,000 UK residents between 10th – 15th June 2015
OpenTable, part of The Priceline Group (NASDAQ: PCLN), is the world’s leading provider of online restaurant reservations, seating more than 16 million diners per month via online bookings across more than 32,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back. The OpenTable service enables diners to see which restaurants have available tables, select a restaurant based on verified diner reviews, menus, and other helpful information, and easily book a reservation. In addition to the company’s website and mobile apps, OpenTable powers online reservations for nearly 600 partners, including many of the Internet’s most popular global and local brands. For restaurants, the OpenTable hospitality solutions enable them to manage their reservation book, streamline their operations, and enhance their service levels. Since its inception in 1998, OpenTable has seated more than 830 million diners around the world. OpenTable is headquartered in San Francisco and available throughout the United States, as well as in Canada, Germany, Japan, Mexico, and the UK.
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